A picture is worth a thousand words, but only if you’re doing it right. Social sharing sites like Tumblr, Pinterest, and Imgur have given us great examples of how powerful imagery can be. Ello’s emergence is just another reminder of that.
Though it’s still in Beta, the buzz around Ello can be indicative of more audiences looking for an alternative to Facebook and Twitter. Time will tell if it becomes widely adopted, but now’s the chance to get ahead of the curve. In effort to stand out among the tens of thousands creating profiles every hour, utilize the header, profile, and timeline image options to capture audience attention.
Before you get started, you’ll want to make sure you’ve got your account looking good. Just like with Facebook and Twitter, you have a profile photo and image header to think about. We’ve put together this handy guide based on our own account to give you an idea of what you’re looking at.
One of the more perplexing bits of Ello’s current interface is the header image. With the dynamic page scrolling, when users land on your profile they’ll only see the top sliver of your image. However, when they scroll up they’ll see the massive 1800x1013 pixel image. The downer is you won’t have the benefit of a quick glance like you do with Facebook, but on the bright side you get much more space and the ability to use a significantly higher resolution image.
Currently, Ello doesn’t limit the size of images you can share on your feed. While it’s tempting to share those 3200x3200 pixel team-building photos you took with your SLR, that may not be your best bet. As of January, the average monitor size is 1366x768 pixels. Most people will likely not see your entire image if it’s too large. We recommend keeping posts to 550x325 pixels. Most important is finding an image size you like and sticking with it. Build a sense of consistency. It’ll look sleek on your profile and be less disorienting to your followers.
Already we’ve seen some fantastic visual artists come out of Ello, everyone from illustrators to photographers. It’s becoming a booming ground for visual artists, which means you’ve got better competition. Hold your content to a high standard. Make sure it’s visually interesting, not just stock photographer. This is a realm where you can revel in your company’s artistic and creative side. Make it vibrant. Follow design trends and see what is resonating with audiences.
One of Ello’s most exciting features is its compatibility with GIFs. We’ve been huge proponents of GIFs in the past, but there are still a couple of core concepts to keep in mind. Keep the file size small and the duration short. If a GIF takes too long to load, most users will just assume it’s a static image and move on. This is especially true in mobile where oftentimes large GIFs will appear blank unless the user waits for it to load, which is unlikely.
Are you on Ello? Leave a link to your profile in the comments and tell us what visual features you like compared to other platforms. What features do you wish other networks would adopt?