It sounds simple, right? Write some words about a topic or idea, maybe quickly proofread, hit publish and you’re done. Not quite.
While you can throw up quick posts on your website, a lack of thought and planning will eventually be your downfall. Blogs that get traction are the ones that stand above the fodder. But don’t worry, it’s not as painful as it may sound. All you need to do is remember these three core ideas and you’ll be on your way to crafting content worth reading.
Offer Something New
To stand out of the crowd, you have to do something different. Writing the same best practices blog as everyone else is going to make your readers’ eyes glaze over. So before you get started, do some research. How are your competitors and peers approaching industry topics? What avenues are they not exploring? Find that new angle and flesh it out. If everyone is regurgitating the same points about Facebook best practices, delve deeper into the core ideas and extrapolate something new. Your business is unique and this is a time to showcase that.
Make It Accessible
Relying on marketing jargon and technical descriptions can do your post a disservice. It’s running a fine line between showing your expertise and alienating your audience. Make your blogs easy to understand for a common denominator. This can mean drawing comparisons to pop culture or playing out scenarios that people in your industry face all the time. You need to speak to your audience, so speak their language.
Keep It Organized and Concise
Amid all the fun stuff, it’s important to keep everything grounded. A fun blog with no order won’t help readers. Also keep in mind that you have a limited amount of time to keep people’s attention span. Try to keep the content paired down to the essentials. Make it short and impactful. Break it out into easy-to-digest bullets and headlines as well to help make it appear less daunting.
This is just a jumping off point. Sticking to these core ideas will help you produce better content, but mostly it gives you a basis to experiment on. Make your blogs fun and something you would like to read. Writing a blog isn’t just pushing a button in WordPress—it’s sharing ideas you’re proud of with the rest of the world.
Dusty is the resident Inbound Marketing Specialist at Kitterman Marketing Group, a B2B marketing company that helps clients generate leads through the strategic mix of social, traditional and digital marketing.