With 200 million active users, Twitter is one of the most popular social networks in the world—especially among people in IT. But for healthcare marketers, Twitter presents some unique challenges as well as benefits.
With 200 million active users, Twitter is one of the most popular social networks in the world—especially among people in IT. But for healthcare marketers, Twitter presents some unique challenges as well as benefits.
When you hear SEO, you might first think about Google and Bing rankings. But the way we search has changed. So the way we optimize search needs to change as well. Up in Seattle, we just attended MozCon 2013—a summit of thought leaders in SEO and marketing from around the… Read More
Break out the stars and stripes. It’s Independence Day and it’s time to celebrate! Though we’re sure a lot of you will be taking a long weekend with the holiday, that doesn’t mean you can’t find meaningful marketing parallels within many of the festivities. For fun, here’s are a few… Read More
There’s a threshold for capturing your audience within the first few seconds of your video. But what if your video was just those first few seconds? Enter Vine and, as of last week, Instagram Video. While YouTube and Vimeo are popular platforms for sharing long-form, HD videos that are often… Read More
Successful healthcare marketing requires building strong customer relationships. But that can be a challenge when you spend a lot of time communicating online. There’s no substitute for face-to-face interaction, and one of the best ways for marketers to do this is through healthcare IT meetups. Organizing a social group—with sites… Read More
You’ve got a terrific new solution. It’s leading-edge, high-capability, and incorporates all the bells and whistles. But will all those bells and whistles contribute to caregiver burnout? As competition for the healthcare IT dollar heats up, user experience and human factors in engineering are becoming increasingly important to maintaining market… Read More
Images speak louder than words—and they share faster too. Social media moves so rapidly that words often aren’t enough. Your 140 characters of thoughtful text might get glances, but a Grumpy Cat meme will be retweeted hundreds of times. What this means for marketers is that in order to keep… Read More
Innovation has always been a hallmark of healthcare and medicine. But while they’re applauded by researchers and scientists, breakthroughs often befuddle the people they’re designed to help. How do you market a product, process, or procedure that your audience has never envisioned before? It’s a challenge that many of today’s… Read More
Video—it’s your social profile’s best friend. Using video to augment your social media marketing communications can attract three times more clicks, according to SEOMoz. So grab your camera phone and let’s get going! Here are tools you should be using to get your social marketing moving: Capture Your Smartphone/iPad/Mobile Device… Read More
Telenursing, teleconsultations, telestroke: the language of healthcare is full of references to telemedicine. Why should marketers pay attention? Because it’s the key to mitigating one of the largest pain points in healthcare technology: patient safety. Improving patient safety can mean preventing harmful medical errors, avoiding “near misses,” reducing patient confusion,… Read More
Want to step up your B2B lead generation and realize a return on your social media investment? This free eBook gives you the info and resources.
