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Innovation, Collaboration, and Finding the “Use” in Meaningful Use

When the government released its EHR incentive rules back in 2010, “meaningful use” quickly became the talk of the health IT community. But much more was said than done. Fast forward to May 20, 2014. Faced with dismal adoption rates for Stage 2 attestations, Centers for Medicare & Medicaid Services… Read More

Meaningful Use

Improving the Patient Experience, at Home and in the Hospital

One of the cornerstones of Meaningful Use is patient engagement, and some experts feel that healthcare reform can’t happen without a patient-centered health system. As health systems strive to meet Stage 2 requirements, there is now more focus than ever on the patient experience—and the technology that will enable it…. Read More

Doctor Patient

mHealth: Straddling the line between vision and reality

As you’ve probably heard many times before, mobile health is expected to be one of the major transformative technologies in healthcare. From large academic institutions to global companies to aggressive startups, it seems everybody is either developing, marketing, or—at the very least—strongly considering an mHealth solution. At 2012’s mHealth Summit,… Read More

Nurse Laptop

How Big Data May Open the Door to the Healthcare IT Market

Big data is the next big thing for healthcare marketing. As the National Center for Data Driven Marketing (NCDM) annual conference Data Content approaches, discussions of big data continue to heat up in every vertical, not just healthcare. While a lot of the focus has been on patient health information… Read More

big data

Webinars, Web Conferences, Webcasts: Sweet Marketing Tools by Any Name

Earlier this month, we posted an article about incorporating Twitter into presentations at health IT conferences. But what about the presentations themselves? Is there a technology to help you extend the audience for your talk or demonstration, hold follow-up discussions beyond the scope of the show, and generate high-quality marketing… Read More


Twitter at Conferences: Bad Manners or Good Marketing?

Participating in conferences is a great way for healthcare IT marketers to raise awareness of their brand and maintain contact with customers and influencers. Twitter is a popular method of magnifying a marketer’s conference presence, both to live attendees and those participating online. But as much as Twitter can increase… Read More


Mobile Apps: Reaching Healthcare Audiences on the Devices They Use Most

What kind of computer do physicians use most? You may be surprised to learn it’s not a computer at all. According to several surveys, the overwhelming majority of healthcare professionals prefer a mobile device. A recent study by technology firm CDW revealed that about two out of three physicians own… Read More

Doctor Mobile App

Optimizing Sales Process for EMR Marketers Around Meaningful Use

Mandated milestones and changing standards are not limitations—they’re a chance for creativity. For electronic medical records (EMR) vendors this is especially true when working toward achieving meaningful use (MU).


High Tech and High Touch: Marketing to Healthcare Professionals in the Age of Twitter

With 200 million active users, Twitter is one of the most popular social networks in the world—especially among people in IT. But for healthcare marketers, Twitter presents some unique challenges as well as benefits.


Best Practices for Successful Healthcare Meetups

Successful healthcare marketing requires building strong customer relationships. But that can be a challenge when you spend a lot of time communicating online. There’s no substitute for face-to-face interaction, and one of the best ways for marketers to do this is through healthcare IT meetups. Organizing a social group—with sites… Read More

social networking
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