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Get to Know: Karen Mahardy, Kitterman Marketing’s Senior Project Manager

Our project managers may be masters of organization and client relations, but that doesn’t mean they can’t delve into the creative side. Case in point: Karen Mahardy. When she’s not in the office making sure our projects run smoothly, she’s out around the town creating jaw-dropping art. Check out our… Read More

Karen Mahardy

The Power of the #Throwback: Playing Up Nostalgia in Social Media

There’s value in your embarrassing yearbook photos. For as much as social media is about progressing forward, often it’s used to look backward. Some of the most ubiquitous hashtags are #ThrowbackThursday (or #TBT), #FlashbackFriday, and #TransformationTuesday—all of which facilitate users sharing old photos and memories. Now there’s even TimeHop, an… Read More

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How to Write a Blog

It sounds simple, right? Write some words about a topic or idea, maybe quickly proofread, hit publish and you’re done. Not quite. While you can throw up quick posts on your website, a lack of thought and planning will eventually be your downfall. Blogs that get traction are the ones… Read More

Blog Kitterman

Meet the Queen: Optimized User Experience

We recently introduced you to King Email and his powerful ROI potential. Now let’s introduce his formidable sidekick, Smooth User Experience (UX). UX is art. What sounds like a serious tech term is, to me, a nebulous concept somewhat akin to “art.” Email UX is the structure of the email… Read More

Kitterman Marketing User Experience

Email Is King

Lately, if you’ve noticed your inbox swelling with commercial emails while your level of consumption remains the same, you’re not imagining things. Email has come to dominate digital marketing. It’s not surprising considering the following: Marketers like to go where customers hang out, and common folk use email at least… Read More

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Editorial Calendars: The Kinder, Gentler Way

Developing an editorial calendar can feel like forcing yourself out of bed for your morning jog or going to the DMV. You know it’s important and will benefit you in the long run, but it’s hard to muster the enthusiasm for it. Having an editorial calendar to guide your messaging… Read More

B2B Demand Generation Calendar

Get to Know: Aaron Krantz, Kitterman Marketing’s Associate Creative Director

Great content paired with bold visuals is a formidable combination. That’s why we’re happy to announce our new associate creative director, Aaron Krantz, who will direct our strategy with graphic design and all things visual. He brings to Kitterman 12 years of creative design experience and invaluable insights on the… Read More

Aaron Krantz

Too Good Not to Read: Building Your Email List

The inbox is a sacred place. Every morning myself and millions of others start their day by pouring a cup of coffee and sorting through messages. It can be pleasant and cathartic experience, or it can be the all-too-common “ugh, I woke up to 100 emails today.” Given all that,… Read More

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Everything You Need to Know About Images on Ello (So Far)

A picture is worth a thousand words, but only if you’re doing it right. Social sharing sites like Tumblr, Pinterest, and Imgur have given us great examples of how powerful imagery can be. Ello’s emergence is just another reminder of that. Though it’s still in Beta, the buzz around Ello… Read More

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Somebody Pass Me the Ello

It’s been four days since Ello.co exploded our Facebook newsfeed and Twitter streams with the select few creating profiles on the “anti-Facebook” social network. Waiting for an invite to Ello initially reminded me of Google Wave—everyone worked up about trying to get in, calling on strangers and old acquaintances to… Read More

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