We help you understand your audience and the issues that matter most to them. Using an effective mix of traditional, digital and social channels, our integrated solutions bring qualified leads to your sales pipeline. We capture and measure the right data to continually improve results. And we do it all with an uncommon depth of knowledge about the issues and ideas that matter most in your industry right now.
Right-sized for your needs.
We respond to your needs with speed and flexibility. We scale our teams fast. We tailor recommendations to your specific situation. We take major marketing chores off your plate. And we offer you options for bundling our services based on your needs and budget.
How We Do It.
How do we help you get more qualified leads, faster and for a lower cost per lead?
- We find where your prospects congregate and choose the best ways to get their attention; and we plan a marketing approach that fits their style of decision-making.
- We help position your company as an industry thought leader through your blog and social platforms.
- We initiate and manage social interactions with your target audience.
- We create search-optimized content and offers designed to make your target audience want to do business with you.
- To draw attention to your offers, we design interesting graphics, calls to action and landing pages.
- We track site traffic and leads—and adjust your strategy to continually improve results.
Our unique industry insights department provides insight into what matters most to your target audience. Our research managers scan your industry for hot topics, trends, and solutions. We listen to what people are saying, observe what they are doing and ask them directly about what drives their buying behavior. Then we transform that information into targeted offers, marketing materials and sales campaigns that get response. Our B2B lead generation strategies are based on current industry research—not just past experience.
Comprehensive Marketing Solutions
The best B2B marketing solution is the one that fits your audience. We love social media, but that doesn't mean we've abandoned the tried and true. Traditional marketing solutions like email, events, telesales calls and direct mail can still deliver solid ROI—and we have deep experience in all of them. A key part of our job is helping you determine which solution is the best solution for you, and integrating the best of the best to help you generate leads.
Social Media Content
Today, capturing leads is no longer about chasing clients down. It's about being there and adding value when they're ready to connect--whether online or in person. Our up-to-the-minute understanding of your industry enables us to create a continuous river of fresh, relevant content your prospects are searching for. We can connect and converse with your audience on Facebook, LinkedIn, Twitter and your blog while providing video, white papers, case studies and other assets that position you as a thought leader. And when a prospect is ready to talk, we'll make sure you're part of the conversation.
A well-designed lead generation strategy will attract prospects to your website so you can capture data and nurture prospects through the sales cycle. We'll design eye catching offers and calls to action, best of breed landing pages, and optimize the content we create so prospects can find you. And we can put our skills to work in meeting collaborative goals of your internal team websites, too.
Our solutions get results—and we can show you through data as we help you track prospects across multiple channels. From insights into how prospects use your site to understanding what offers and calls to action generate the most response, you'll know which marketing tactics work best.
If you need someone to oversee an existing marketing program—or an individual campaign—we can help. Our veteran marketing managers are experts at seamlessly merging with your team, coming up to speed fast and getting the job done—all with minimal hand-holding on your part.
And if you need someone to manage your social media initiatives, our social community managers can help you post content, listen in on online communities, and respond to prospects in ways that increase sales leads and maximize your investment.