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Analytics

Top 9 Tips for User-Centered Web Design

Keeping people on your site is a bit of a game in today’s web world. Users are getting savvier—and less patient. Building your website to stand out ups the odds that you’ll hold people long enough to make them sales prospects. Here are a few ways to give your visitors… Read More

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Guest Post: Al Nazarelli on Market Research and Digital Marketing ROI

Introduction from Kitterman Marketing Group CEO, Joan Harkins:  In an effort to minimize marketing spend, companies often leap into marketing tactics before fully understanding their target audience. Their efforts to create content, launch campaigns and optimize performance are ignoring a critical element: marketing programs must first be grounded in a… Read More

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