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Instagram Makeover: Less Stock Filters, More Eye-Grabbing Design

You’re getting ready to go out and you want to look good. You want to make an impression so you put on your favorite jeans, your best jacket, and a fresh new pair of kicks. Then you take a step out and see everyone is wearing the same thing as… Read More

Instagram

Mobile Apps: Reaching Healthcare Audiences on the Devices They Use Most

What kind of computer do physicians use most? You may be surprised to learn it’s not a computer at all. According to several surveys, the overwhelming majority of healthcare professionals prefer a mobile device. A recent study by technology firm CDW revealed that about two out of three physicians own… Read More

Doctor Mobile App

Maximizing Short Clips: Using Instagram Video and Vine for Marketing

There’s a threshold for capturing your audience within the first few seconds of your video. But what if your video was just those first few seconds? Enter Vine and, as of last week, Instagram Video. While YouTube and Vimeo are popular platforms for sharing long-form, HD videos that are often… Read More

instagram video

Can Marketing Solve the Issue of Caregiver Burnout?

You’ve got a terrific new solution. It’s leading-edge, high-capability, and incorporates all the bells and whistles. But will all those bells and whistles contribute to caregiver burnout? As competition for the healthcare IT dollar heats up, user experience and human factors in engineering are becoming increasingly important to maintaining market… Read More

BurnoutDoctor