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B2B Engagement

Happy Fourth of July from Kitterman Marketing Group!

Break out the stars and stripes. It’s Independence Day and it’s time to celebrate! Though we’re sure a lot of you will be taking a long weekend with the holiday, that doesn’t mean you can’t find meaningful marketing parallels within many of the festivities. For fun, here’s are a few… Read More


Best Practices for Successful Healthcare Meetups

Successful healthcare marketing requires building strong customer relationships. But that can be a challenge when you spend a lot of time communicating online. There’s no substitute for face-to-face interaction, and one of the best ways for marketers to do this is through healthcare IT meetups. Organizing a social group—with sites… Read More

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Marketing the Remarkable: Five Tips for Healthcare Innovators

Innovation has always been a hallmark of healthcare and medicine. But while they’re applauded by researchers and scientists, breakthroughs often befuddle the people they’re designed to help. How do you market a product, process, or procedure that your audience has never envisioned before? It’s a challenge that many of today’s… Read More


Top 9 Tips for User-Centered Web Design

Keeping people on your site is a bit of a game in today’s web world. Users are getting savvier—and less patient. Building your website to stand out ups the odds that you’ll hold people long enough to make them sales prospects. Here are a few ways to give your visitors… Read More

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Creating Landing Pages Worth Landing On

Ah yes, the ever elusive landing pages. Landing pages are important to ensuring your marketing program gains as much traction as possible. A landing page can technically be any page you’re directing traffic to, whether that be by email, through social media, or some other channel. However, a strategically composed… Read More


Are your emails mobile-ready? 8 ways to make sure!

More cell phones in the world than toothbrushes?  Really?  That’s what the Mobile Marketing Association of Asia reported last year: 5.1 billion people have a cell phone but only 4.2 billion people have a toothbrush!  Add to that the tremendous growth of smart phones and it really gets you thinking!… Read More

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Tap the Power of Video: 8 Tips for Creating a Killer Talking Head

Moving images have been breathing life into storytelling for more than a century. With more than two billion YouTube views each day, online video can be one of the best ways to get people’s attention. Video is at least as effective for business-to-business marketing as it is for consumer. In… Read More

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Killer Offers—No Leads? 4 Ways to Boost Your Calls-to-Action

Marketers spend a lot of time researching, strategizing, creating offers, and figuring out which tactics are most likely to reach the right people. To really get mileage and leads out of all that work, spend a little time refining your calls-to-action. Do a quick scan of ads, company blogs, and… Read More


Social Media for B2B Marketers: The First Step is the Hardest

Most marketers say they’re at least “moderately” engaged in social media. But a new study by WebMarketing 123 reports that 1 in 10 B2B marketers still don’t have any social media presence at all. As a marketer your job is to understand customers. You work hard. But if you’re avoiding… Read More

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