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B2B Marketing Strategy

Happy Fourth of July from Kitterman Marketing Group!

Break out the stars and stripes. It’s Independence Day and it’s time to celebrate! Though we’re sure a lot of you will be taking a long weekend with the holiday, that doesn’t mean you can’t find meaningful marketing parallels within many of the festivities. For fun, here’s are a few… Read More

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Maximizing Short Clips: Using Instagram Video and Vine for Marketing

There’s a threshold for capturing your audience within the first few seconds of your video. But what if your video was just those first few seconds? Enter Vine and, as of last week, Instagram Video. While YouTube and Vimeo are popular platforms for sharing long-form, HD videos that are often… Read More

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Can Marketing Solve the Issue of Caregiver Burnout?

You’ve got a terrific new solution. It’s leading-edge, high-capability, and incorporates all the bells and whistles. But will all those bells and whistles contribute to caregiver burnout? As competition for the healthcare IT dollar heats up, user experience and human factors in engineering are becoming increasingly important to maintaining market… Read More

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Marketing the Remarkable: Five Tips for Healthcare Innovators

Innovation has always been a hallmark of healthcare and medicine. But while they’re applauded by researchers and scientists, breakthroughs often befuddle the people they’re designed to help. How do you market a product, process, or procedure that your audience has never envisioned before? It’s a challenge that many of today’s… Read More

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Top Video Tips to Add Life to Your Social Marketing

Video—it’s your social profile’s best friend. Using video to augment your social media marketing communications can attract three times more clicks, according to SEOMoz. So grab your camera phone and let’s get going! Here are tools you should be using to get your social marketing moving: Capture Your Smartphone/iPad/Mobile Device… Read More

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Telehealth marketing: Paying attention to patient safety pays off

Telenursing, teleconsultations, telestroke: the language of healthcare is full of references to telemedicine. Why should marketers pay attention? Because it’s the key to mitigating one of the largest pain points in healthcare technology: patient safety. Improving patient safety can mean preventing harmful medical errors, avoiding “near misses,” reducing patient confusion,… Read More

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What Iron Man Can Teach Us About Inbound Marketing

Tony Stark is a genius, billionaire, philanthropist, and… an inbound marketer? Well, maybe not exactly. But this lead character from the recent Iron Man movies can teach us a thing or two about marketing. As Iron Man 3 hits the theaters, we decided to take a look at a few… Read More

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Ann Handley on Turning Followers into Sales

It’s easy enough to be busy in social media. You’re pouring content into your blog, your Facebook page is up-to-date, and you tweet constantly. But if you aren’t turning followers into buyers, you’re not getting the value that social media offers to savvy marketers. Kitterman’s Nikki Naiser met with Ann… Read More

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Ann Handley on the Trouble with Tactics-Driven Social Marketing

A far-too-common approach for companies itching to get into the social space is the social platform checklist. FaceBook? Check! Twitter? Check! LinkedIn? Check! I recently overheard some marketers complaining. They work hard at social marketing. They have lots of followers. Including followers with big influence. And they wonder why they… Read More

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