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Email Is King

Lately, if you’ve noticed your inbox swelling with commercial emails while your level of consumption remains the same, you’re not imagining things. Email has come to dominate digital marketing. It’s not surprising considering the following: Marketers like to go where customers hang out, and common folk use email at least… Read More

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Too Good Not to Read: Building Your Email List

The inbox is a sacred place. Every morning myself and millions of others start their day by pouring a cup of coffee and sorting through messages. It can be pleasant and cathartic experience, or it can be the all-too-common “ugh, I woke up to 100 emails today.” Given all that,… Read More

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Everything You Need to Know About Images on Ello (So Far)

A picture is worth a thousand words, but only if you’re doing it right. Social sharing sites like Tumblr, Pinterest, and Imgur have given us great examples of how powerful imagery can be. Ello’s emergence is just another reminder of that. Though it’s still in Beta, the buzz around Ello… Read More

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Somebody Pass Me the Ello

It’s been four days since Ello.co exploded our Facebook newsfeed and Twitter streams with the select few creating profiles on the “anti-Facebook” social network. Waiting for an invite to Ello initially reminded me of Google Wave—everyone worked up about trying to get in, calling on strangers and old acquaintances to… Read More

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I Was There: Blogging About Conferences

Conferences are multiple days of immeasurable learning and madness. It’s a time to jump between lectures from some of the most brilliant minds in your industry, to networking with potential clients. But not everyone can be there. How do you help your audience, who is far away, feel like part… Read More

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Now Hiring: A Project Manager Equipped for the Tech Realm

Want in on the next big thing in marketing? Kitterman Marketing is expanding and we’re on the lookout for project managers with an obsession for marketing excellence—dry-erase-marker-antennas not required. Our ideal candidate will meet these requirements: Be in tune with the latest best practices around online and social marketing. Understand… Read More

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“Pardon Me, Do You Have the Time?”—Next Practices for Wearable Technology

Earlier this week Apple made a series of announcements at their iPhone 6 launch event. Surprisingly the one that caught the most attention was the reveal of the new Apple Watch. Apple isn’t the first to turn the wristwatch into the latest tablet technology, there’s also the Samsung Gear S… Read More

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Worth a Thousand Words: Incorporating Multimedia into Your Blogs

As a writer, I’m all for championing the power of words. The right phrasing can have a huge impact on your audience. But in the current, fast-paced social environment, that’s only going to get you so far. To capture someone’s attention, you need to think visually. In the same way… Read More

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What “Guardians of the Galaxy” Taught Me About Building an Audience

We like our Marvel movies here at Kitterman. The success of their latest venture, Guardians of the Galaxy, gives us a prime example of moving from obscurity to household name. Though Marvel already has a reputation for quirky, enjoyable movies, Guardians is an obscure group of characters even to comic… Read More

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Instant Karma: Reddit for Marketers

Reddit can be a scary place for marketers. Many take Indiana Jones’ advice from Raiders of the Lost Ark, “Don’t look at it, shut your eyes and don’t look at it no matter what happens,” for fear their faces will be melted off. This trepidation is due to Redditors’ infamous… Read More

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