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Best Practices

The Power of the #Throwback: Playing Up Nostalgia in Social Media

There’s value in your embarrassing yearbook photos. For as much as social media is about progressing forward, often it’s used to look backward. Some of the most ubiquitous hashtags are #ThrowbackThursday (or #TBT), #FlashbackFriday, and #TransformationTuesday—all of which facilitate users sharing old photos and memories. Now there’s even TimeHop, an… Read More


How to Write a Blog

It sounds simple, right? Write some words about a topic or idea, maybe quickly proofread, hit publish and you’re done. Not quite. While you can throw up quick posts on your website, a lack of thought and planning will eventually be your downfall. Blogs that get traction are the ones… Read More

Blog Kitterman

Meet the Queen: Optimized User Experience

We recently introduced you to King Email and his powerful ROI potential. Now let’s introduce his formidable sidekick, Smooth User Experience (UX). UX is art. What sounds like a serious tech term is, to me, a nebulous concept somewhat akin to “art.” Email UX is the structure of the email… Read More

Kitterman Marketing User Experience

GIF Me a Break: Do’s and Don’ts of Using GIFs in Your Messaging

GIFs are one of the greatest comeback stories in Internet history. While in the 90s and 00s GIFs were seen as unappealing and requiring way more bandwidth than they were worth, modern technology has given the animations the accessibility they deserve. Thanks to social sites like Reddit, Tumblr, and Buzzfeed,… Read More


From Best Practices to Next Practices

We talk a lot about best practices on our blog, and for good reason—they’ve worked for a lot of people for a lot of years. But how often are best practices nothing more than conventional wisdom pretending to be insight? Sure, it’s safe to use best practices. But just as… Read More