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Demand Generation

Email Is King

Lately, if you’ve noticed your inbox swelling with commercial emails while your level of consumption remains the same, you’re not imagining things. Email has come to dominate digital marketing. It’s not surprising considering the following: Marketers like to go where customers hang out, and common folk use email at least… Read More


Editorial Calendars: The Kinder, Gentler Way

Developing an editorial calendar can feel like forcing yourself out of bed for your morning jog or going to the DMV. You know it’s important and will benefit you in the long run, but it’s hard to muster the enthusiasm for it. Having an editorial calendar to guide your messaging… Read More

B2B Demand Generation Calendar

Kitterman Marketing at Convergence 2014

Getting there is only half the fun. Microsoft Convergence 2014 in Atlanta is underway and Kitterman Marketing has been a part of the journey from the beginning, helping spread the word and driving attendance at this year’s conference through our marketing efforts. Our own Joan Harkins (president) and Lesli Knee… Read More

Convergence - Welcome

mHealth: Straddling the line between vision and reality

As you’ve probably heard many times before, mobile health is expected to be one of the major transformative technologies in healthcare. From large academic institutions to global companies to aggressive startups, it seems everybody is either developing, marketing, or—at the very least—strongly considering an mHealth solution. At 2012’s mHealth Summit,… Read More

Nurse Laptop

Twitter at Conferences: Bad Manners or Good Marketing?

Participating in conferences is a great way for healthcare IT marketers to raise awareness of their brand and maintain contact with customers and influencers. Twitter is a popular method of magnifying a marketer’s conference presence, both to live attendees and those participating online. But as much as Twitter can increase… Read More


Learning to Ask: The Biggest Factor in Opening Up Opportunities

There’s a Canadian rock journalist and radio personality by the name of Nardwuar the Human Serviette. He has interviewed artists such as Jay Z, Kurt Cobain, Iggy Pop, Snoop Dogg (now Snoop Lion) and even politicians such as Mikhail Gorbachev. Even with his goofy hats and unorthodox vocal inflexions, Nardwuar… Read More


Optimizing Sales Process for EMR Marketers Around Meaningful Use

Mandated milestones and changing standards are not limitations—they’re a chance for creativity. For electronic medical records (EMR) vendors this is especially true when working toward achieving meaningful use (MU).


MozCon 2013: Transparency as a Best Practice

You are not a robot. I think that much is safe to say. Conducting business online does not mean losing your human touch. If anything, having an online business presence can be an opportunity to inject a sense humanity into your business strategy. There’s no need to succumb to the… Read More

Daft Punk Marketing

High Tech and High Touch: Marketing to Healthcare Professionals in the Age of Twitter

With 200 million active users, Twitter is one of the most popular social networks in the world—especially among people in IT. But for healthcare marketers, Twitter presents some unique challenges as well as benefits.