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Dusty Henry

[VIDEO] Seattle Interactive Conference: Moz’s Rand Fishkin on “Great Content”

This week we spent three days at Seattle Interactive Conference (SIC), hearing from innovators in marketing, social media, software development, and design. Amidst all of the sky bridge after-parties and panel discussions, we were able to catch up with Moz’s CEO Rand Fishkin after his rousing talk titled “How Can… Read More

Rand Fishki

Hashtag Etiquette: How Not to Annoy Your Followers

Hashtags have a purpose. They’re, as the band Extreme would say, “more than words.” In a recent skit, Jimmy Fallon and Justin Timberlake poked fun at people who use hashtags in normal conversation. It’s both hilarious and surprisingly poignant for marketers. #OMGDidYouWatchIt? #JimmyFallonAndJustinTimberlakeAreSoFunny #GettingMyCookieOn Without even being spoken, these above… Read More

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Building Brand and Personality with Social Media

Your brand is your company’s personality. Likewise, your social media platforms are your company’s mouthpiece. Somewhere along the line these two concepts need to meet. Social media allows you to build up and raise awareness for your brand. This is a great luxury for marketers. Instead of trying to find… Read More

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Learning to Ask: The Biggest Factor in Opening Up Opportunities

There’s a Canadian rock journalist and radio personality by the name of Nardwuar the Human Serviette. He has interviewed artists such as Jay Z, Kurt Cobain, Iggy Pop, Snoop Dogg (now Snoop Lion) and even politicians such as Mikhail Gorbachev. Even with his goofy hats and unorthodox vocal inflexions, Nardwuar… Read More

Nardwuar

Crafting Better Offers: Five Simple Steps

Marketing is about capturing a prospect’s attention. There’s no better way to do that than by offering something in return. When you make an offer in a campaign, be sure it’s something your audience wants. An offer can turn leads into sales, so it’s your chance to show what you… Read More

Whats In It For Me

MozCon 2013: Transparency as a Best Practice

You are not a robot. I think that much is safe to say. Conducting business online does not mean losing your human touch. If anything, having an online business presence can be an opportunity to inject a sense humanity into your business strategy. There’s no need to succumb to the… Read More

Daft Punk Marketing

MozCon 2013: It’s All About Content

When you hear SEO, you might first think about Google and Bing rankings. But the way we search has changed. So the way we optimize search needs to change as well. Up in Seattle, we just attended MozCon 2013—a summit of thought leaders in SEO and marketing from around the… Read More

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Happy Fourth of July from Kitterman Marketing Group!

Break out the stars and stripes. It’s Independence Day and it’s time to celebrate! Though we’re sure a lot of you will be taking a long weekend with the holiday, that doesn’t mean you can’t find meaningful marketing parallels within many of the festivities. For fun, here’s are a few… Read More

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Maximizing Short Clips: Using Instagram Video and Vine for Marketing

There’s a threshold for capturing your audience within the first few seconds of your video. But what if your video was just those first few seconds? Enter Vine and, as of last week, Instagram Video. While YouTube and Vimeo are popular platforms for sharing long-form, HD videos that are often… Read More

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What Iron Man Can Teach Us About Inbound Marketing

Tony Stark is a genius, billionaire, philanthropist, and… an inbound marketer? Well, maybe not exactly. But this lead character from the recent Iron Man movies can teach us a thing or two about marketing. As Iron Man 3 hits the theaters, we decided to take a look at a few… Read More

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