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Facebook’s Listening to Your Every Move: Is There A Silver Lining Here?

In an age where social media allows us to share everything we do with the world, Facebook is about to take it a step further. The company recently announced a new feature to their mobile app that will access your phone’s microphone to know what you’re listening to and what… Read More

Facebook Mobile

To Trend or Not to Trend: When to Participate in Stories on Social Media

“Trending” is trending across all of today’s major social media platforms. Twitter and Facebook both have trending story sidebars and now Reddit has even added a “trending subreddits” function on their home page. Staying on top of trends is key to being relevant in the rapidly moving world of social… Read More

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Making Your Social Engagements More Engaging

Imagine you’re at a party. You spot someone interesting from across the room. You walk over and introduce yourself. You say some quip about how you admire their jacket or bring up some hot topic. Instead of responding, they walk away without acknowledging you or look you in the face… Read More

Social Engagement

Hashtag Etiquette: How Not to Annoy Your Followers

Hashtags have a purpose. They’re, as the band Extreme would say, “more than words.” In a recent skit, Jimmy Fallon and Justin Timberlake poked fun at people who use hashtags in normal conversation. It’s both hilarious and surprisingly poignant for marketers. #OMGDidYouWatchIt? #JimmyFallonAndJustinTimberlakeAreSoFunny #GettingMyCookieOn Without even being spoken, these above… Read More

Jimmy Fallon JT Hashtag

Building Brand and Personality with Social Media

Your brand is your company’s personality. Likewise, your social media platforms are your company’s mouthpiece. Somewhere along the line these two concepts need to meet. Social media allows you to build up and raise awareness for your brand. This is a great luxury for marketers. Instead of trying to find… Read More

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MozCon 2013: Transparency as a Best Practice

You are not a robot. I think that much is safe to say. Conducting business online does not mean losing your human touch. If anything, having an online business presence can be an opportunity to inject a sense humanity into your business strategy. There’s no need to succumb to the… Read More

Daft Punk Marketing

Five Types of Viral-Ready Images for Social Media

Images speak louder than words—and they share faster too. Social media moves so rapidly that words often aren’t enough. Your 140 characters of thoughtful text might get glances, but a Grumpy Cat meme will be retweeted hundreds of times. What this means for marketers is that in order to keep… Read More

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