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Innovation, Collaboration, and Finding the “Use” in Meaningful Use

When the government released its EHR incentive rules back in 2010, “meaningful use” quickly became the talk of the health IT community. But much more was said than done. Fast forward to May 20, 2014. Faced with dismal adoption rates for Stage 2 attestations, Centers for Medicare & Medicaid Services… Read More

Meaningful Use

Webinars, Web Conferences, Webcasts: Sweet Marketing Tools by Any Name

Earlier this month, we posted an article about incorporating Twitter into presentations at health IT conferences. But what about the presentations themselves? Is there a technology to help you extend the audience for your talk or demonstration, hold follow-up discussions beyond the scope of the show, and generate high-quality marketing… Read More


Twitter at Conferences: Bad Manners or Good Marketing?

Participating in conferences is a great way for healthcare IT marketers to raise awareness of their brand and maintain contact with customers and influencers. Twitter is a popular method of magnifying a marketer’s conference presence, both to live attendees and those participating online. But as much as Twitter can increase… Read More


Mobile Apps: Reaching Healthcare Audiences on the Devices They Use Most

What kind of computer do physicians use most? You may be surprised to learn it’s not a computer at all. According to several surveys, the overwhelming majority of healthcare professionals prefer a mobile device. A recent study by technology firm CDW revealed that about two out of three physicians own… Read More

Doctor Mobile App