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Inbound Marketing

Hashtag Etiquette: How Not to Annoy Your Followers

Hashtags have a purpose. They’re, as the band Extreme would say, “more than words.” In a recent skit, Jimmy Fallon and Justin Timberlake poked fun at people who use hashtags in normal conversation. It’s both hilarious and surprisingly poignant for marketers. #OMGDidYouWatchIt? #JimmyFallonAndJustinTimberlakeAreSoFunny #GettingMyCookieOn Without even being spoken, these above… Read More

Jimmy Fallon JT Hashtag

Webinars, Web Conferences, Webcasts: Sweet Marketing Tools by Any Name

Earlier this month, we posted an article about incorporating Twitter into presentations at health IT conferences. But what about the presentations themselves? Is there a technology to help you extend the audience for your talk or demonstration, hold follow-up discussions beyond the scope of the show, and generate high-quality marketing… Read More


Building Brand and Personality with Social Media

Your brand is your company’s personality. Likewise, your social media platforms are your company’s mouthpiece. Somewhere along the line these two concepts need to meet. Social media allows you to build up and raise awareness for your brand. This is a great luxury for marketers. Instead of trying to find… Read More

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From Best Practices to Next Practices

We talk a lot about best practices on our blog, and for good reason—they’ve worked for a lot of people for a lot of years. But how often are best practices nothing more than conventional wisdom pretending to be insight? Sure, it’s safe to use best practices. But just as… Read More


Passion Makes the Writing Grow Fonder

Your interests shouldn’t be thrown by the wayside just because you’re at work. They can be your biggest assets for developing rich, engaging content—even if they don’t seem to relate directly to your business. That may sound like a stretch, but it’s not. Writing about things that interest you or… Read More

Kanye West

Learning to Ask: The Biggest Factor in Opening Up Opportunities

There’s a Canadian rock journalist and radio personality by the name of Nardwuar the Human Serviette. He has interviewed artists such as Jay Z, Kurt Cobain, Iggy Pop, Snoop Dogg (now Snoop Lion) and even politicians such as Mikhail Gorbachev. Even with his goofy hats and unorthodox vocal inflexions, Nardwuar… Read More


Crafting Better Offers: Five Simple Steps

Marketing is about capturing a prospect’s attention. There’s no better way to do that than by offering something in return. When you make an offer in a campaign, be sure it’s something your audience wants. An offer can turn leads into sales, so it’s your chance to show what you… Read More

Whats In It For Me

MozCon 2013: Transparency as a Best Practice

You are not a robot. I think that much is safe to say. Conducting business online does not mean losing your human touch. If anything, having an online business presence can be an opportunity to inject a sense humanity into your business strategy. There’s no need to succumb to the… Read More

Daft Punk Marketing

High Tech and High Touch: Marketing to Healthcare Professionals in the Age of Twitter

With 200 million active users, Twitter is one of the most popular social networks in the world—especially among people in IT. But for healthcare marketers, Twitter presents some unique challenges as well as benefits.


MozCon 2013: It’s All About Content

When you hear SEO, you might first think about Google and Bing rankings. But the way we search has changed. So the way we optimize search needs to change as well. Up in Seattle, we just attended MozCon 2013—a summit of thought leaders in SEO and marketing from around the… Read More

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