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Joan Harkins

Introducing Kitterman Marketing Group’s new blog: KMG on Healthcare IT

On the eve of 2013’s HIMSS conference, I’m excited to announce the launch of our new blog, which will focus on the issues and challenges facing companies and customers in healthcare IT. Aimed at anyone marketing IT products and services to the healthcare vertical, our blog will discuss the major… Read More


David Thomas on Showing the C-Suite the Value of Social Media

Even with social media proving its business value across industries, C-level executives want to make sure that there’s real benefit for their business before they devote significant time and money to pursuing it. The good news for those passionate about social media is that now they have ways to demonstrate… Read More


Ann Handley on Turning Followers into Sales

It’s easy enough to be busy in social media. You’re pouring content into your blog, your Facebook page is up-to-date, and you tweet constantly. But if you aren’t turning followers into buyers, you’re not getting the value that social media offers to savvy marketers. Kitterman’s Nikki Naiser met with Ann… Read More