On the eve of 2013’s HIMSS conference, I’m excited to announce the launch of our new blog, which will focus on the issues and challenges facing companies and customers in healthcare IT. Aimed at anyone marketing IT products and services to the healthcare vertical, our blog will discuss the major… Read More
Your prospects are consuming more information than ever in their search for solutions to their business challenges. They follow blogs, read white papers, watch videos, check out websites, and download offers. They engage with peers, follow industry conversations, and read research and blog posts from industry influencers. Their intent is… Read More
Even with social media proving its business value across industries, C-level executives want to make sure that there’s real benefit for their business before they devote significant time and money to pursuing it. The good news for those passionate about social media is that now they have ways to demonstrate… Read More
It’s easy enough to be busy in social media. You’re pouring content into your blog, your Facebook page is up-to-date, and you tweet constantly. But if you aren’t turning followers into buyers, you’re not getting the value that social media offers to savvy marketers. Kitterman’s Nikki Naiser met with Ann… Read More
Want to step up your B2B lead generation and realize a return on your social media investment? This free eBook gives you the info and resources.
