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Kitterman Marketing Group

Kitterman Marketing at Convergence 2014

Getting there is only half the fun. Microsoft Convergence 2014 in Atlanta is underway and Kitterman Marketing has been a part of the journey from the beginning, helping spread the word and driving attendance at this year’s conference through our marketing efforts. Our own Joan Harkins (president) and Lesli Knee… Read More

Convergence - Welcome

How Big Data May Open the Door to the Healthcare IT Market

Big data is the next big thing for healthcare marketing. As the National Center for Data Driven Marketing (NCDM) annual conference Data Content approaches, discussions of big data continue to heat up in every vertical, not just healthcare. While a lot of the focus has been on patient health information… Read More

big data

[VIDEO] Seattle Interactive Conference: Moz’s Rand Fishkin on “Great Content”

This week we spent three days at Seattle Interactive Conference (SIC), hearing from innovators in marketing, social media, software development, and design. Amidst all of the sky bridge after-parties and panel discussions, we were able to catch up with Moz’s CEO Rand Fishkin after his rousing talk titled “How Can… Read More

Rand Fishki

Hashtag Etiquette: How Not to Annoy Your Followers

Hashtags have a purpose. They’re, as the band Extreme would say, “more than words.” In a recent skit, Jimmy Fallon and Justin Timberlake poked fun at people who use hashtags in normal conversation. It’s both hilarious and surprisingly poignant for marketers. #OMGDidYouWatchIt? #JimmyFallonAndJustinTimberlakeAreSoFunny #GettingMyCookieOn Without even being spoken, these above… Read More

Jimmy Fallon JT Hashtag

Webinars, Web Conferences, Webcasts: Sweet Marketing Tools by Any Name

Earlier this month, we posted an article about incorporating Twitter into presentations at health IT conferences. But what about the presentations themselves? Is there a technology to help you extend the audience for your talk or demonstration, hold follow-up discussions beyond the scope of the show, and generate high-quality marketing… Read More


Building Brand and Personality with Social Media

Your brand is your company’s personality. Likewise, your social media platforms are your company’s mouthpiece. Somewhere along the line these two concepts need to meet. Social media allows you to build up and raise awareness for your brand. This is a great luxury for marketers. Instead of trying to find… Read More

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Optimizing Sales Process for EMR Marketers Around Meaningful Use

Mandated milestones and changing standards are not limitations—they’re a chance for creativity. For electronic medical records (EMR) vendors this is especially true when working toward achieving meaningful use (MU).


Crafting Better Offers: Five Simple Steps

Marketing is about capturing a prospect’s attention. There’s no better way to do that than by offering something in return. When you make an offer in a campaign, be sure it’s something your audience wants. An offer can turn leads into sales, so it’s your chance to show what you… Read More

Whats In It For Me

MozCon 2013: Transparency as a Best Practice

You are not a robot. I think that much is safe to say. Conducting business online does not mean losing your human touch. If anything, having an online business presence can be an opportunity to inject a sense humanity into your business strategy. There’s no need to succumb to the… Read More

Daft Punk Marketing

High Tech and High Touch: Marketing to Healthcare Professionals in the Age of Twitter

With 200 million active users, Twitter is one of the most popular social networks in the world—especially among people in IT. But for healthcare marketers, Twitter presents some unique challenges as well as benefits.

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