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Lead Generation

Creating Landing Pages Worth Landing On

Ah yes, the ever elusive landing pages. Landing pages are important to ensuring your marketing program gains as much traction as possible. A landing page can technically be any page you’re directing traffic to, whether that be by email, through social media, or some other channel. However, a strategically composed… Read More

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“But Don’t Take Our Word For It”—Five Ways to Build Effective Customer Testimonials

Customer testimonials (case studies and quotes) are vital components of your marketing arsenal, but they can be difficult to do well. Prospects are naturally skeptical, because every company seems to be able to come up with at least one or two customers who will say nice things about them. And… Read More

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Killer Offers—No Leads? 4 Ways to Boost Your Calls-to-Action

Marketers spend a lot of time researching, strategizing, creating offers, and figuring out which tactics are most likely to reach the right people. To really get mileage and leads out of all that work, spend a little time refining your calls-to-action. Do a quick scan of ads, company blogs, and… Read More

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