We talk a lot about best practices on our blog, and for good reason—they’ve worked for a lot of people for a lot of years. But how often are best practices nothing more than conventional wisdom pretending to be insight? Sure, it’s safe to use best practices. But just as… Read More
There’s a Canadian rock journalist and radio personality by the name of Nardwuar the Human Serviette. He has interviewed artists such as Jay Z, Kurt Cobain, Iggy Pop, Snoop Dogg (now Snoop Lion) and even politicians such as Mikhail Gorbachev. Even with his goofy hats and unorthodox vocal inflexions, Nardwuar… Read More
You are not a robot. I think that much is safe to say. Conducting business online does not mean losing your human touch. If anything, having an online business presence can be an opportunity to inject a sense humanity into your business strategy. There’s no need to succumb to the… Read More
When you hear SEO, you might first think about Google and Bing rankings. But the way we search has changed. So the way we optimize search needs to change as well. Up in Seattle, we just attended MozCon 2013—a summit of thought leaders in SEO and marketing from around the… Read More
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