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Next Practices

The Power of the #Throwback: Playing Up Nostalgia in Social Media

There’s value in your embarrassing yearbook photos. For as much as social media is about progressing forward, often it’s used to look backward. Some of the most ubiquitous hashtags are #ThrowbackThursday (or #TBT), #FlashbackFriday, and #TransformationTuesday—all of which facilitate users sharing old photos and memories. Now there’s even TimeHop, an… Read More


How to Write a Blog

It sounds simple, right? Write some words about a topic or idea, maybe quickly proofread, hit publish and you’re done. Not quite. While you can throw up quick posts on your website, a lack of thought and planning will eventually be your downfall. Blogs that get traction are the ones… Read More

Blog Kitterman

Everything You Need to Know About Images on Ello (So Far)

A picture is worth a thousand words, but only if you’re doing it right. Social sharing sites like Tumblr, Pinterest, and Imgur have given us great examples of how powerful imagery can be. Ello’s emergence is just another reminder of that. Though it’s still in Beta, the buzz around Ello… Read More


“Pardon Me, Do You Have the Time?”—Next Practices for Wearable Technology

Earlier this week Apple made a series of announcements at their iPhone 6 launch event. Surprisingly the one that caught the most attention was the reveal of the new Apple Watch. Apple isn’t the first to turn the wristwatch into the latest tablet technology, there’s also the Samsung Gear S… Read More

Apple Watch

Worth a Thousand Words: Incorporating Multimedia into Your Blogs

As a writer, I’m all for championing the power of words. The right phrasing can have a huge impact on your audience. But in the current, fast-paced social environment, that’s only going to get you so far. To capture someone’s attention, you need to think visually. In the same way… Read More

Abbey Road 1

Instant Karma: Reddit for Marketers

Reddit can be a scary place for marketers. Many take Indiana Jones’ advice from Raiders of the Lost Ark, “Don’t look at it, shut your eyes and don’t look at it no matter what happens,” for fear their faces will be melted off. This trepidation is due to Redditors’ infamous… Read More


GIF Me a Break: Do’s and Don’ts of Using GIFs in Your Messaging

GIFs are one of the greatest comeback stories in Internet history. While in the 90s and 00s GIFs were seen as unappealing and requiring way more bandwidth than they were worth, modern technology has given the animations the accessibility they deserve. Thanks to social sites like Reddit, Tumblr, and Buzzfeed,… Read More


From Best Practices to Next Practices

We talk a lot about best practices on our blog, and for good reason—they’ve worked for a lot of people for a lot of years. But how often are best practices nothing more than conventional wisdom pretending to be insight? Sure, it’s safe to use best practices. But just as… Read More