Marketing is about capturing a prospect’s attention. There’s no better way to do that than by offering something in return. When you make an offer in a campaign, be sure it’s something your audience wants. An offer can turn leads into sales, so it’s your chance to show what you… Read More
There was something peering out from under a quilt of piled sweatshirts and jackets. Despite the suburban camouflage, I knew exactly what it was because I used to have one, too. It was a treadmill. And it was helpless. When my friend came back from the kitchen, I couldn’t help… Read More
Ah yes, the ever elusive landing pages. Landing pages are important to ensuring your marketing program gains as much traction as possible. A landing page can technically be any page you’re directing traffic to, whether that be by email, through social media, or some other channel. However, a strategically composed… Read More
Want to step up your B2B lead generation and realize a return on your social media investment? This free eBook gives you the info and resources.
