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Crafting Better Offers: Five Simple Steps

Marketing is about capturing a prospect’s attention. There’s no better way to do that than by offering something in return. When you make an offer in a campaign, be sure it’s something your audience wants. An offer can turn leads into sales, so it’s your chance to show what you… Read More

Whats In It For Me

Creating Landing Pages Worth Landing On

Ah yes, the ever elusive landing pages. Landing pages are important to ensuring your marketing program gains as much traction as possible. A landing page can technically be any page you’re directing traffic to, whether that be by email, through social media, or some other channel. However, a strategically composed… Read More