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Now Hiring: A Project Manager Equipped for the Tech Realm

Want in on the next big thing in marketing? Kitterman Marketing is expanding and we’re on the lookout for project managers with an obsession for marketing excellence—dry-erase-marker-antennas not required. Our ideal candidate will meet these requirements: Be in tune with the latest best practices around online and social marketing. Understand… Read More

Alison Whiteboard Project Manager

mHealth: Straddling the line between vision and reality

As you’ve probably heard many times before, mobile health is expected to be one of the major transformative technologies in healthcare. From large academic institutions to global companies to aggressive startups, it seems everybody is either developing, marketing, or—at the very least—strongly considering an mHealth solution. At 2012’s mHealth Summit,… Read More

Nurse Laptop

Can Marketing Solve the Issue of Caregiver Burnout?

You’ve got a terrific new solution. It’s leading-edge, high-capability, and incorporates all the bells and whistles. But will all those bells and whistles contribute to caregiver burnout? As competition for the healthcare IT dollar heats up, user experience and human factors in engineering are becoming increasingly important to maintaining market… Read More


Marketing the Remarkable: Five Tips for Healthcare Innovators

Innovation has always been a hallmark of healthcare and medicine. But while they’re applauded by researchers and scientists, breakthroughs often befuddle the people they’re designed to help. How do you market a product, process, or procedure that your audience has never envisioned before? It’s a challenge that many of today’s… Read More


The Promise of Telemedicine Gets a Little More Promising

Of all the advances in healthcare IT, telemedicine is one of the most exciting. It has the potential to give rural and remote patients unprecedented access to cutting-edge medical care.  Telemedicine isn’t just about saving lives; it’s about giving people better and more affordable access to quality care, while helping… Read More