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Top Video Tips to Add Life to Your Social Marketing

Video—it’s your social profile’s best friend. Using video to augment your social media marketing communications can attract three times more clicks, according to SEOMoz. So grab your camera phone and let’s get going! Here are tools you should be using to get your social marketing moving: Capture Your Smartphone/iPad/Mobile Device… Read More


Is Video the New Social Trend? Tim Washer and Michael Brenner Think So

If you’ve put off incorporating videos in your marketing strategy, it may be time to reconsider. Videos are on the rise. They’re not as hard to create as they used to be, and video-making tools are easier to come by and much more affordable. The Content Marketing Institute reports that… Read More


Ann Handley on Turning Followers into Sales

It’s easy enough to be busy in social media. You’re pouring content into your blog, your Facebook page is up-to-date, and you tweet constantly. But if you aren’t turning followers into buyers, you’re not getting the value that social media offers to savvy marketers. Kitterman’s Nikki Naiser met with Ann… Read More


Tap the Power of Video: 8 Tips for Creating a Killer Talking Head

Moving images have been breathing life into storytelling for more than a century. With more than two billion YouTube views each day, online video can be one of the best ways to get people’s attention. Video is at least as effective for business-to-business marketing as it is for consumer. In… Read More

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Ann Handley on the Trouble with Tactics-Driven Social Marketing

A far-too-common approach for companies itching to get into the social space is the social platform checklist. FaceBook? Check! Twitter? Check! LinkedIn? Check! I recently overheard some marketers complaining. They work hard at social marketing. They have lots of followers. Including followers with big influence. And they wonder why they… Read More